Campus Conferencing: A One-Stop-Shop
By Amy D. Lopez
Director of Kennedy Union & Conference Services
University of Dayton
Campus conferencing
is a true test of "doing the details." There are lots of folks
out there who handle the big picture stuff quite well, but theyre
not so good at the details. Not us conference people. We thrive on the
details. Detailing out plans and agendas and schedules and whatnot is
what we do best. And the skills we possess to be able to handle those
details make us an ideal "one-stop-shop."
For those
of you whose conference operations are already managing as one-stop-shops,
congratulations. You are truly serving the needs of your clients (your
external customers) and your campus (your internal customers). For those
of you who are not managing one-stop-shops, those who require their conference
clients to call around to facilities and service providers across campus
to make their events happen, consider expanding what you do. Lets
look first at the benefit that you can provide to those external clients.
Many one-stop-shops on campuses handle the following details:
- Meeting
Room Arrangements
- Overnight
Accommodations
- Meal
Ticket Requests
- Parking
Services
- Recreational
Needs
- Special
Events On-Site
- Special
Events Off-Site
- Linen
Service
- Campus
Signage
- Catering
Services
- Accessibility
Arrangements for Disabled Guests
- Floral
Arrangements
- Registration
Set-Up/Assistance
- Contracts
- Billing
If your
clients are required to call separate departments around campus to handle
all of these services, you can imagine the frustration that they experience.
Even on a campus with access to E-mail, voicemail, cell phones, and faxes,
it can be difficult to make contact with colleagues.
The often
unseen benefit of a one-stop-shop is the assistance that you can provide
to campus departments, your internal clients. Those service-providing
areas that we work with, whether its catering, housekeeping, or
the campus recreational facility, are running full-throttle during the
academic year (I knowso are we!). But while we stay in focus and
in a planning mode for summer, other departments may be more focused on
that day or that weeks events. If we can save them some time by
gathering schedules, contact information, and a list of specific needs
from our conference groups, we can turn the information over to them in
the summer to carry through with the commitments that have been made.
Of course this requires knowing something about the business of your colleagues
so that you can be sure not to over-commit space or services. Your ability
to operate a one-stop-shop and handle (at least initial) arrangements
for other departments will be seriously hampered if you misquote pricing,
hours, availability, or service levels.
One-stop-shops
certainly look different on all of our campuses. As varied as our residential
facilities are, so are our structures for providing conferences on campus
in the summer. Think of one-stop-shops on a continuum. On one end of the
continuum is the office that takes the phone call and books the client.
They then direct the client to a myriad of offices and departments across
campus to arrange for services for their event. On the other end of the
continuum is the epitome of the one-stop-shop. The staff books the event,
and handles every aspect of their conference from registration to meals
to special events and billing. They assign a staff person to be the liaison
to the conference group, and to coordinate all aspects of their program.
Depending upon your staffing and the level of collaboration and cooperation
that exists on your campus, you might fall somewhere in between these
two extremes. Take some time this summer to survey your clients to find
out where you fall on the continuum. Find out what services your clients
contract through you, and what services they wish that they could contract
through you. Work on increasing the services that you can directly provide,
while not taking on a charge that is better left handled by other experts
on campus. Enhance the service to both your external and internal clients
by continuing to develop your department into a one-stop-shop. Good luck!